Integrated Marcom Support On Tap
Technology PR becomes each client's in-house marketing communications resource, providing expert services that include Public Relations, Analyst Relations, Social Media Marketing and Content Marketing. Alison Minaglia, the firm's Founder and Principal Consultant, has a long track record of providing tech companies with strategic communications counsel, messaging, content development and targeted influencer outreach to drive leads and increase industry marketshare.
Public Relations
Mission: Strategy + Objectives + Tactics + Execution = Results
Technology PR positions clients as thought leaders, securing coverage in leading trade and business outlets as well as speaking engagements at some of the largest and most influential events in their respective industries.
Our approach to establishing and maintaining successful relationships with the media begins with packaging information correctly; committed to delivering concise, relevant, interesting and targeted pitches that pique reporters' interests and specific areas of coverage. Our efforts extend to providing them with the degree of exposure to the product and/or issue they need to develop their stories.
Relationships are cultivated through steady, meaningful communication and tools such as media interviews, social media communication, connecting at industry events and arranging informal networking meetings. We track what subjects journalists are covering, so when a pitch comes from our firm, journalists pay attention; we're a resource for them and they often come to us when looking for technology spokespeople or ideas.
The beneficiary of that trusted status with key media influencers is each client, ensuring we are well positioned to build awareness of our clients' point of views, mitigate negative stories and position our clients as trusted media resources.
Client services include:- Messaging/positioning
- Press release writing
- Ghostwriting for corporate blogs
- Influencer research and outreach
- Media relations
- Executive positioning
- Web communications
- Event marketing
- Sponsorship marketing
- Email marketing and newsletters
- Webinar and podcast content development
Analyst Relations
Mission: Objectives + Strategy + Tactics + Execution = Results
Analyst Relations Services include:
- AR Program benchmarking and design
- AR training modules for PR, executives, sales teams and AR specialists
- Analyst audits, customer perception audits and qualitative analysis
- Analyst relations roadmap and target lists
- Message development, testing and validation
- Research and inquiry support
- Analyst days and events
- Consulting days (management and facilitation)
- Market analysis and competitive SWOT
- Vendor recommendations and contract negotiations
- Gartner Magic Quadrant and Forrester Wave Optimization
- Vendor rating report optimization i.e. "Cool Vendor" inclusion
- Analyst Tours
- Ongoing outreach
- Briefing arrangements
- Analyst newsletters and updates
- Securing analyst support and press references
- Monitor social media engagements between client experts and external influencers
Social Media & Content Marketing
Mission: Objectives + Strategy + Tactics + Execution = Results
We partner with our clients to develop and execute custom social strategies to achieve the greatest return on investment. Whether you are just getting started or need better results from your social media campaign, Technology PR can help. From creating branded profiles, to developing messaging and rich creative content, to building and enhancing your following, through analytics and conversion optimization, TechnologyPR delivers the tools you need for success.
We subscribe to all the enterprise tools of larger agencies and have the experience and big agency background to get new customers and enhance the loyalty of existing ones. Social Networks that we utilize include:
- Google Plus
- FourSquare
- Tumblr
- Medium
- Snapchat
Alison Minaglia, Principal Consultant
As the Founder and Principal Consultant of ARM Communications, dba Technology PR, Alison is an Executive Communications, Brand and Product Messaging, Technology Public Relations, Analyst Relations, Social Media and Content Marketing expert with outstanding client references and a long background working with tech companies of all sizes and stages.
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917.902.3404
